1:1 ¸ÂÃ㼺ñ½º
ȸ»ç¼Ò°³
ºÐ¾ß¼ø
CI/BI µðÀÚÀÎ
Design
È«º¸¹° Á¦ÀÛ
Brochure/Leaflet
ij¸¯ÅÍ µðÀÚÀÎ
Character
³×À̹Ö
Naming
½½·Î°Ç
Slogan
°¡Ä¡Æò°¡
Valuation
»óÇ¥ÀÎÁöµµ Á¶»ç
Research
¸¶ÄÉÆÃÀü·«
Strategy
½ºÅ丮ÅÚ¸µ
Story
Áß¹® ºê·£µå
China Brand
±¹¹ÎÀºÇà ºê·£µå°¡Ä¡ (ÀºÇà, ±ÝÀ¶)
Client
±¹¹ÎÀºÇà,1998
Concept
±¹¹ÎÀºÇà°ú Àå±â½Å¿ëÀºÇà ÇÕº´½Ã ºê·£µå¸íĪ °áÁ¤À» À§ÇÑ °¡Ä¡Æò°¡. ÇâÈÄ ±¹¹ÎÀºÇà°ú ÁÖÅÃÀºÇà ÇÕº´ ½Ã¿¡µµ À¯È¿ÇÏ°Ô ¹Ý¿µ